Descrizione Progetto
VIA SENATO
pop up showroom
VIA SENATO
POP UP SHOWROOM
Giulio and his business partner, Andrei, showcased their new furniture collection at Salone 18’. They rented an old empty Milanese house from the 50’s and transformed it with their work.

Giulio and his business partner, Andrei, showcased their new furniture collection at Salone 18’. They rented an old empty Milanese house from the 50’s and transformed it with their work.





Within one day, Giulio created a complete ambiance with plants, vintage mirrors, artworks, and candles from Dyptique. These added elements allowed the guests immersed themselves in an authentic experience, feeling at home and envisioning their future.

Within one day, Giulio created a complete ambiance with plants, vintage mirrors, artworks, and candles from Dyptique. These added elements allowed the guests immersed themselves in an authentic experience, feeling at home and envisioning their future.






The result was an authentic house with a synthesis of art deco and midcentury style. The unique combination of style, color, and décor was praised by journalist and photographed by many bloggers and influencers.
The result was an authentic house with a synthesis of art deco and midcentury style. The unique combination of style, color, and décor was praised by journalist and photographed by many bloggers and influencers.






